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Getting the word out about your blog

It’s not a matter of “if you blog it, they will come,” but how to get noticed so readers can find you. The best way to market your blog is by being active in your online community. If you’re a gardening blogger, you should visit, read and comment at other gardening blogs. That takes time, of course, so are there other ways to promote your blog? Well, there are Twitter, Facebook and LinkedIn, assuming you’re on those social networking sites and have the time and knowledge to use them. Instead, here are two easy, time saving and inexpensive ways to promote your blog.

Your email signature

Most email programs let you set up a preformatted signature that appears on the bottom of every email you send or reply to. It should include your name, title, your contact email address, the title and URL of your blog(s). Include your Twitter ID and LinkedIn profile if you have those, too. If you don’t mind people calling you, give a cell phone or Skype number instead of your home phone number.

If you’re blogging for your business, include the company name, address, phone numbers, the URL for your company’s main website (if there is one), and so on.

Also, don’t assume that everyone’s email program lets them see HTML, so write out your URL. Here’s an example:

Your Name, Title
me@mycoolblog.com
My Cool Blog – www.mycoolblog.com
Twitter – www.twitter.com/mycoolblog

Lessons learned at Blogher09

First, let me say I had a great time at BlogHer09 because it was what I made of it. I planned to do activities outside of the conference, like the food blogger dinner and cooking at the Washburne Culinary Institute with the kids at the Common Threads Summer Camp thanks to Edelman and Quaker Oats.

I made plans for a little pampering at the Suave booth and the MicroSpa. I got a tech update from HP about their new printers and and met with Louise Rasho to learn about Microsoft Office 2010. I planned to connect with sponsors like the Pork Board (and to see Rick Bayless cook) on the exhibit floor and with GreenWorks at their luncheon.

I made sure to connect with virtual and in real life friends at the Mom Central cocktail party, the Silicon Valley Moms get together, and at breakfast. I planned to make new friends during the GM carpool and at BowlHer. Plus, I picked the coolest roommate ever, Michele Lamar aka White Trash Mom aka Mrs. Tim Gunn to play “hide the remote” with. She was so fun that I wish I could have taken her back in one of my swag bags.

So for me the conference was right on for the most part because I planned it that way. Still, here are a few of my kvetches.

Swagaholics Anonymous

I like cool, free stuff, but I like recycling, eco-friendly items, and donating things I don’t need, too. I expected oodles of recycling bins and pitchers of water. Instead, we had individual bottles of juice and soda and bins were few and far between.

The recycling room was hard to find and should have been moved to another suite on Sunday, since that’s when most of the attendees were leaving. Same with the business office, since many people had early morning flights and couldn’t mail their packages that morning.

There has to be a better balance between sponsorship and support of the female blogging community and making the event affordable for all. BlogHer is listening! Give them your feedback. Note to sponsors, we like coupons for product samples, online coupon codes, and items mailed to us, too. Plus that way you can collect our info, ask us for feedback, and attempt to connect with us. It’s about developing relationships, after all.

Of conference sponsorships and my Blogher09 session

Only eight days until I leave for BlogHer09 in my GM sponsored Chevy Traverse as part of the BlogHer09 Carpool. On the way, we’ll be staying at Best Western, one of my BlogHer09 Sponsors. When I get to the conference, I’ll be speaking at Room of Your Own 2 Session: Sponsored v. Unsponsored - Blogging for $$ Where Do You Stand? I’m also one of the hostesses at the BowlHer09 Party.

I’ll also be handing out coupons for free pancake syrup from my other sponsor, Log Cabin syrup. Did you know that Log Cabin is no longer made with HFCS (high fructose corn syrup)? And that they’re selling real maple syrup at selected Sam’s Clubs across the US?

Thank you to my sponsors, now back to our regularly scheduled programming

Conference sponsorships are a new thing among mom bloggers (see Kim Moldofsky’s post at Hormone-colored Days, Marketing to Moms: Announcing my BlogHer sponsor!). While I knew of one mom blogger at BlogHer08 who was paid to work at a booth by a company, I didn’t notice the phenomenon until the WalMart ElevenMoms went to SXSW09. I was aware that WalMart had sent them to the conference, but was surprised to learn that several of the moms had additional sponsors - everything from diapers to chocolate.

Then at the last Mile High Mamas’ blogger meet up, a few people asked me, “So, who is your BlogHer sponsor?” To which I replied, “No one.” I hadn’t thought about recruiting a sponsor though the idea of having one intrigued me. Hmmmm...

Sponsorships make conferences affordable and accessible

Even when I’ve had a roommate, got a cheap flight, had a free pass because I was a speaker, and took advantage of the free food at parties, most conferences ended up costing me around $300-600. For a freelancer, that’s a lot of dough, especially when you multiply it by the number of conferences you want to go to like SXSW, SOBCon, Chicks Who Click, WordCamp, BlogHer, BlogWorldExpo, and IzeaFest. I’m sure it’s the main reason why so many mom bloggers and other independent bloggers without corporate expense accounts seek sponsors.

In the past, I have been given a stipend or reimbursed for a conference ticket in exchange for reporting back to a client on industry trends and conference goers and events. I don’t consider that a sponsorship as much as consulting work. Semantics aside, having someone help you pay your expenses seemed like a good thing.

Today Show Digital Mom: it's not all about free stuff, really

This morning the Today Show did a Digital Mom segment on Melissa of the ConsumerQueen.com, followed by Ann Curry interviewing Wendy Piersall of SparkPlugging and Terri Walter of Razorfish.

It’s obvious that Ann Curry understands social media and mom blogging, so kudos to her and the Today Show for doing an excellent segment.

Blogging as work, not a hobby

However, I was a little concerned that they started off positioning mom blogging as a great way to get free stuff. I too get that attitude from friends who tell me, “I want to get freebies like you.” Then Melissa said, “You know what, it’s a lot of work.” And it is.

I tell my friends that they must learn how to set up and market a blog, that they must write frequently (and like to write – most people don’t), and that they have to develop relationships with publicists, marketers and companies. I also tell them that I’ve been blogging for almost five years and am finally at a point where I consider myself a social media professional. A light goes off when they realize that blogging is work – and then they stop asking me about it.

Must haves for your social media blogging tool kit

Just when you thought you knew everything, you go to a conference and learn about a bunch of new social media tools. Since we're all trying to blog in smarter and quicker ways, here are several that you should check out.

Google's Tools

Google now organizes most of their services under one member login. So if you have a Google account for Gmail or Adsense, once you log in at Google.com, you should have access to all your Google tools.

Some Google applications that you should learn to use are:

• Google Analytics – the daddy of all analytics tools. As soon as you set up your blog, you should install the Google Analytics code even if your blogging program comes with its own analytics.
• Feedburner - owned by Google, they’re in the process of moving all Feedburner feeds to feedburner.google.com.
• Google Reader - using Google's feed reader may have future SEO and social networking benefits.
• Google Webmaster Tools - For the technically savvy, installing Webmaster Tools will help with search engine traffic. For more information go to Google Webmaster Central.

Remember, it's Google's world - we just blog in it.

Meet your writing goals with blogging

Have you set any of these goals this year for your writing?

• Write every day
• Interact with my readers
• Get a book deal
• Make money with my writing

I’m sure a few of them are on your 2009 writing goals list. But did you know that starting a blog can help you accomplish your goals.

Write every day

Some writers go the old fashioned route and write in a diary. However, since many of us are used to writing on computers and don’t feel comfortable without spell check and an online thesaurus, why not take it a bit further and write online? The beauty of blogging is that you can log on from anywhere, like the library or work, and write directly to your blog. If you’re shy you can keep it private, too.

Interact with my readers

I know a newspaper columnist who is putting together a blog so her readers can find her online. Not only can they read her blog, but they hold online conversations with her there, too. Not only does she receive immediate feedback, but her blog readers are a valuable source of ideas for future articles and blog posts.

Blog outsourcing: concentrate on writing your blog and leave the rest to the professionals

As I left for Las Vegas to attend BlogWorld Expo a few months ago, my expectations were that I’d be learning about this year’s hottest blogging trends from the gods of the blogosphere like John Chow of johnchow.com, Darren Rowse of Problogger, and Brian Clark of Copyblogger. Instead, I was pleasantly surprised to learn that everyone is going back to old school blogging techniques:

• Write good content and blog often.
• Read other blogs in your niche.
• Leave quality comments on those blogs.
• Network by commenting, guest posting, engaging your audience, and going to conferences.

Like so many things in life, it goes back to what you learned in school – to be successful and popular, follow the Golden Rule and do your best work. This is not to say that all those things that drive new bloggers crazy like analytics, monetization, hosting, design, and so on, aren’t important. They are.

How bloggers get noticed by companies

Friends ask me how I get the opportunities I do, like going to the Quaker Oats Living Proof Event, attending the Sony Mom Blogger event, or getting approached by companies to review their products.

Honestly, it’s a guess. I try to write well and often on my four blogs. I also try to read blogs in my various niches, and leave comments on them. I also get to know other bloggers in my niche by going to conference like BlogHer.

It’s also about giving back. I try to reaching out to newer bloggers with advice and help other bloggers get jobs. I also make sure I’m professional when I deal with publicists and companies, no matter how small they are. After all, you never know who’s bringing your next big blogging gig, cool reviewing opportunity, or big media buy. Having a good LinkedIn profile, being on Twitter, and being known as a good writer helps, too, of course.

However, I believe companies find me because of the blog networks I belong to.

How companies find bloggers

Six Apart’s Blogs.com featured my blog post, How Computers Have Impacted My Family's Life on their Top Ways Technology Impacts Moms page. It even made the front page of Blogs.com.

My post is highlighted in yellow.

Moms Cliq magazine launches

MOMS CLIQ, the official magazine of the Mom Bloggers has just released its first issue.

Yours truly has an article in it – How to Squeeze Blogging into a Very Hectic Schedule.

The rest of the FREE online magazine features everything from the big news happening in the mom blogosphere to mom essays about blogging and ways to attract more blogging success.

Good stuff, check it out!