The Copywriting Maven's post, Brand Loyalty: I'll Show You Mine got me thinking about the subject. What brands am I loyal to?
Diet Coke with Lime- Levi's jeans
- Rockmount Ranch Wear shirts
- Celestial Seasonings teas
- Tommy Bahama shirts
- Kodak cameras
- Wilton cake decorating supplies
- Anything by Bruce Springsteen
And why is that? It's because I can expect the same level of quality every time I purchase and use these products. The experience never changes. It's always as I expect and I'm never disappointed.
So how can your business develop brand loyalty? Are you offering your customers the same experience every time they use your products or interface with your business?
